Genre : Interactive On-groundApp activation Campaign.
An on-ground campaign that was running in 3 malls, 2 clubs, and 5 hyper markets for a one month period engaging more than 50,000 ladies with the platform that was built specially for this purpose.
The experience was that the lady stands in front of a mirror which shows her reflection on that mirror. Some dust particles appear on the mirror and there is a timer counting down and the lady has to keep the mirror as clean as possible with the help of Mr. Muscles new cleaning tool.
