Amstel Zero On-ground Campaign

An on-ground campaign that was running in 4 malls and 3 clubs and in a van around Cairo for a one month period engaging more than 150,000 walking customers with the platform that was built specially for this purpose.

The experience was that the customer enters a virtual world in a 360 degrees experience in Amsterdam scene and the mission of the user is to play the right music beat to keep the music playing for the longest possible period.