This engagement is a part of Chiclets’ digital campaign under the name “ةجاح لولا ” which engaged a social media celebrity with chiclets brand’s followers
The F acebook page had a very strong digital engagement with the fans and followers where every day there were two famous comedians having a conversation which was simulated by chiclets packs. The videos had over 400,000 views and has lifted the interaction on the page over 40% during the campaign running time.
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