Castrol car mechanics g ame

An on-ground campaign that was running in 3 malls for a month period engaging more than 70,000 walking customers with the application that was built specially for this purpose.

The experience was that the customer registers their informa5on to be used by Castrol for communica5on purposes then plays a game on tablets which is a puzzle game where the uses has to assemble a 3D car before the 5 me counts down to zero. Top scorers then played a huge remote control car race against each other and winners received mega prizes.